Fire and Flavor
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Quick Stats
Date Of Review: July, 2022
Purchased From: Publix
Date Purchased: June, 2022
Price: $18.99
Advertised Weight: 20 pounds
Type of Wood: Oak and Mesquite
Strange Material: Rock and cotton string
Scrap Lumber: None
Smell: Strong
Country of Origin: Mexico

Key Performance Indicators
Chips and Dust:
Max Temperature:
Burn Time:
Ash Production:

Quick Links
Other Information: Click Here
Statements From The Bag: Click Here
Lighting Instructions: Click Here
Safety Instructions: Click Here
Unusual Or Unique Statements: Click Here
Photos of Contents: Click Here
Other Photos: Click Here
Photo of UPC Code: Click Here
Contact Information: Click Here

Rate And Comment On This Charcoal: Click Here


This brand of lump charcoal was first brought to our attention by one of our readers. If you are a frequent reader of our reviews, you know what comes next. We bought some. We obtained it from the local Publix with no difficulty.

Fire and Flavor comes to us from Mexico. For the geographically-challenged, we include a map showing the location of Mexico, just south of the USA. The charcoal itself is a blend of mesquite and oak. It comes in a nice heavy-duty triple-ply paper bag, so busted bags should be minimized.

As with all our reviews, the first thing we do is dump the bag out on the ground for sorting and inspection. We found no scrap, but we did find several pieces of wood that had not been totally carbonized. Also, we found two very small pieces of cotton string and 1 very small rock. Upon sorting the bag into large, medium, small pieces as well as chips and dust, we found the following distribution:

Large 2.3 pounds 11.1%
Medium 8.2 pounds 40.4%
Small 8.1 pounds 39.7%
Chips/Dust 1.8 pounds 8.8%

Total 20.4 pounds

As you can see, there were a few large pieces but no logs requiring that you bust them up yourself with a hammer. The 8.8% by weight of chips and dust is Low () compared to all other brands.

Next, we check how hard it is to light the charcoal by seeing how many sheets of newprint it takes to get a fire established in a standard Weber chimney starter. It was pretty easy to light as this charcoal took 3 sheets which is Low () compared to all other brands. The smell of the smoke as it lights is pretty strong, so if you have family members who don't like smoke, this is not the lump for you. And during lighting in the chimney starter, there was moderate sparking, but no popping.

In our maximum temperature test, we see how hot we can manage to burn the charcoal in a medium Big Green Egg cooker. The results were not all that impressive as the charcoal only got up to 808°F, which is Average () compared to other brands. The fire was relatively slow to spread and there was a small amount of sparking and no popping as it did.

Regarding the smoke, we'll add the following observation. We do our maximum temperature test in a medium Big Green Egg which is sitting on a patio at ground level. While the charcoal was burning full tilt, we went up on the deck to water the tomatoes which are about 8-10 feet directly above the medium Big Green Egg. As we stood there, the smell of the charcoal burning was still very strong, even when burning at high temperature. Make no mistake, the smoke/fumes from this charcoal is indeed quite intense.

Our next test is the burn time test. The results here were again not very impressive as the burn time was Low () compared to all other brands. This should come as no surprise since the charcoal was rather dense, and dense charcoal generally burns for a shorter time than light charcoal. (This also explains the smokiness of the charcoal. It hasn't been "cooked" to a very high temperature, leaving lots of the components of wood, other than carbon, in the charcoal.) There were a lot of sparks and pops when we lit the charcoal with a MAP/Pro torch, so "dress appropriately" if using a torch to light this charcoal.

And finally, the amount of ash produced by this charcoal was High () compared to all the other brands we have tested.

Before we wrap up this review, we'd like to point out a rather bizarre statement on the bag in the Safety Tips section:

"Do not store in temperatures exceeding 113°F (45°C)"
We have never seen this on a bag of charcoal before, nor have we ever read anything like this before in all our years of reviewing lump charcoal. There is, of course, the bogus "don't let your charcoal get wet lest it spontaneously combust" nonsense, but never have we seen anything about a maximum temperature for storing lump charcoal. We have contacted Fire and Flavor for an answer to this mystery and we will update this review when we hear back from them.

So, to sum up the performance of this lump charcoal, while it does well on size distribution and ease of lighting, it is really found wanting in maximum temperature, burn time and ash production. We give this charcoal our Average rating.

To the left is the rating that our readers have given this charcoal. If you have used this charcoal and would like to rate it and leave your comments, Click Here

To view reader ratings of all brands, Click Here.

Other Information


Statements From The Bag

"Fire & Flavor", "Just Add Heat", "Premium All Natural Hardwood Lump", "Flavor starts with Fire.™", "100% Natural No Chemicals", "Lights Fast & Burns Long", "Perfect for Kamados", "All Natural. Made Simple."

"We founded Fire & Flavor to develop and sell simple, all natural products that impart delicious flavor and make cooking enjoyable. We hope our products help you share a great meal with friends and family. Gena and Davis Knox, Founders of Fire & Flavor"

Lighting Instructions

"STACK — Pour Fire & Flavor Charcoal in a pyramid."
"START — Wedge 2 Fire Starters into charcoal pyramid and light frayed edges."
"SPREAD — When charcoal is covered in gray ash, spread evenly and start cooking."

Safety Instructions

"Keep out of reach of children", "Use only in a well-ventilated area", "Do not breath fumes", "Never leave a fire unattended", "Do not store in temperatures exceeding 113°F (45°C)"

Unusual or Unique Statements

"Do not store in temperatures exceeding 113°F (45°C)"

The Ruler Used In The Following Photographs

We use the following ruler in the photographs which follow. The black and white segments are
1 inch long. The upper scale is in inches, while the lower scale is in centimeters. The distance
between the centers of the two targets is precisely 9 inches.

Photos Of Contents

This photo is an overall view of the contents of the bag.

Here is a closer view.

Here are the larger pieces we found in the bag.

Here is a a rock and two pieces of cotton string that we found in the bag. Note that the vertical lines are ¼-inch apart.

Here is a closeup of the uncarbonized pieces that we found in the bag.

Here are the contents of the bag sorted into large, medium, small, and too small/chips/dust.

Other Photos


Photo of UPC Code

Contact Information

Fire and Flavor Grilling Company
Athens, GA  30605

Phone: 866-728-8332


About This Review

If you are unfamiliar with our testing procedures, you may wish to read How We Review Lump Charcoal before reading this review. Also, you can read How We Score Lump Charcoal to learn about our scoring system.

Prices listed in our reviews are current as of the date of the review. We do not attempt to keep these prices current.

The conclusions and final rating given any charcoal are based upon the opinion of the author. We recommend that you use our rating only as a guide. You should read the entire review and decide what is important to you in making any buying decision.

Performance ratings are designated with stars, 1 star being the worst and 5 stars being the best:

= Performance is Far Below Average
= Performance is Below Average
= Performance is Average
= Performance is Above Average
= Performance is Far Above Average

Images which can be viewed at a larger size have a small magnifying glass icon at the bottom right corner. Click on the icon to display the image in a new larger window. If you wish to ensure that you are seeing photographs the same way that we are seeing them, we recommend that you calibrate your monitor to a PC-normal gamma of 2.2. You should be able to see the difference between blocks A, B and C below, as well as the difference between blocks 3, 4 and 5.


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